Media: Kids TV Station

Q. How do you identify what fans of a kids TV programme care about (when they are too young for their own social media accounts)?

What we did?

We took a dual-track approach, combining focus groups with analysis of move than 8 million social media posts and shares.

Key insights.

Teamwork is more important than empowerment in EMEA markets and fashion is a strong differentiator for the brand.

Our client used these results to create a segmented marketing and merchandise plan for non-US markets.