Signify Launches Dedicated Sport Division
Signify have launched a new Sports Division, appointing Jake Marsh as Head of Signify Sport. The news reflects the huge success Signify has experienced over the last two years, in particular around its AI-driven service, Threat Matrix, which helps sports leagues, international federations, clubs and major events protect athletes and officials from online abuse.
FIFA marks the UN International Day for Countering Hate Speech
Signify celebrates the UN International Day for Countering Hate Speech by reflecting on FIFA’s recent work at FIFA World Cup Qatar 2022™ - where their Social Media Protection Service proactively protected players, officials and fans from online abuse at scale.
Signify’s Threat Matrix delivering results for Arsenal FC
Arsenal Football Club have announced the banning of 18 fans identified by Signify's Threat Matrix service. As part of an ongoing drive by the club to tackle online abuse and discrimination, Threat Matrix has been activated by the club, who have also requested a three year extension to the service.
Rio Ferdinand + Threat Matrix
Former England international and Man Utd captain Rio Ferdinand has released a ground-breaking documentary series examining racism, homophobia and mental health issues in football. The documentary - Tipping Point - features powerful research from Signify’s Threat Matrix team as part of a year-long analysis of online racist targeting of professional footballers..
Global Sport versus Online Abuse
FIFA’s report exploring the issues around Online Abuse is one of many Signify have produced for world governing bodies and sports organisations. What can sports clubs learn and what action can they take? This article looks at the issues highlighted by these studies and the actions Signify’s work is facilitating across world sport.
Decoding online abuse in basketball and football
FIFPRO, NBPA and WNBPA have teamed up with Signify to publish a unique study covering online abuse targeting stars of world football and basketball. This first-of-its-kind study reveals the disturbing levels of online abuse targeting the stars of global football and basketball. The study covers 160 players across 15 leagues in the world’s two most popular team sports.
World Athletics + Signify publish study covering Athlete online abuse at Tokyo Olympic Games
World Athletics have partnered with Signify Group to publish findings of a study conducted during the Tokyo 2020 Olympic Games. The World governing body for athletics used Signify’s specialist Threat Matrix methodology to identify and address targeted, discriminatory, abusive and threatening messages sent to athletes via social media.
Threat Matrix selected by Arsenal FC
English Premier League club Arsenal FC have selected Threat Matrix, Signify’s Proactive Monitoring service to support the club’s work in protecting players, officials and fans of the club from online hate and discriminatory abuse.
Signify + Stats Perform
Signify have partnered with global leaders in Sports data - Stats Perform to scale access to Threat Matrix, Signify’s proprietary service that detects and evidences online abuse on social media.
Real Action against Online Abuse
Following the disgraceful online abuse sent to England’s Marcus Rashford, Jadon Sancho and Bukayo Saka after the Euro 2020 Final, Signify CEO, Jonathan Hirshler and Quest Director, Sir Mark Rowley appeared on CNN’s Connect the World and BBC Radio 4’s PM programme to talk about what can be done to improve the situation.
How Team GB survived pandemic
Ahead of the Olympic games in Tokyo, we look at which sports have managed to spike and maintain public interest during the year-long delay to the games in Japan.
A proactive response to online abuse
Signify have developed a powerful AI-driven response to online abuse - Threat Matrix. We explore the capabilities, why they’ve been developed and what we hope to achieve in the long-term.
Trumpland pt 4: Life After Trump
President Trump’s Alt-Right media base drove over a billion social media interactions during the second half of 2020 and had a huge influence on public opinion and mainstream media. In the final part of our Trumpland series, we analyse these and look at the legacy they have left for US politics.
Feel the burn: gym closures bring on anarchy in the UK
Gym closures and reduced access to exercise, brought the UK out in defiance during lockdown. Signify’s ShareScore looked at what caught the attention of the UK public in relation to gyms/leisure centres in 2020.
Polling is dead. Do something different.
Polling has become counter-productive for political campaigns. It is slow, inaccurate and distracting. There are better ways to read, anticipate and meet the needs of voters. We explore the future of polling and the alternatives now available.
Trumpland pt 3: The Fallout
In the week following election day, the fifteen ‘alternative news’ websites Signify monitored racked up more than 27 million social media reactions with a key focus on the issue of electoral fraud.
Trumpland pt 2: Election Day
As the results come in, the Signify team took a look back over four months of coverage by the 15 Trump supporting websites identified as the leading amplifiers of Trump campaign content.
Trumpland pt 1
A small number of right-wing news sites in the US have seen their misleading content shared online more than 800 million times. We look at the biggest right-wing disinformation sites and what stories they are carrying in the run up to the US election.
PFA Report into online abuse in football
Signify have launched an important new pilot study into online abuse commissioned by the PFA charity and supported by Kick it Out. The report analyses targeted abuse sent across the 6-week Project Restart period when the Premier League returned to complete the 19/20 season behind closed doors.
US Election: Voter suppression
Ahead of the 2020 US Election, Channel 4 has released evidence that the Trump campaign target 3.5m Black Americans with a “deterrence” campaign designed to suppress voting. In 2018, Signify identified similar tactics…