Jonathan Sebire Jonathan Sebire

Signify Launches Dedicated Sport Division

Signify have launched a new Sports Division, appointing Jake Marsh as Head of Signify Sport. The news reflects the huge success Signify has experienced over the last two years, in particular around its AI-driven service, Threat Matrix, which helps sports leagues, international federations, clubs and major events protect athletes and officials from online abuse.

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Jonathan Hirshler Jonathan Hirshler

FIFA marks the UN International Day for Countering Hate Speech

Signify celebrates the UN International Day for Countering Hate Speech by reflecting on FIFA’s recent work at FIFA World Cup Qatar 2022™ - where their Social Media Protection Service proactively protected players, officials and fans from online abuse at scale.

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Jonathan Hirshler Jonathan Hirshler

Signify’s Threat Matrix delivering results for Arsenal FC

Arsenal Football Club have announced the banning of 18 fans identified by Signify's Threat Matrix service. As part of an ongoing drive by the club to tackle online abuse and discrimination, Threat Matrix has been activated by the club, who have also requested a three year extension to the service.

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Jonathan Hirshler Jonathan Hirshler

Rio Ferdinand + Threat Matrix

Former England international and Man Utd captain Rio Ferdinand has released a ground-breaking documentary series examining racism, homophobia and mental health issues in football. The documentary - Tipping Point - features powerful research from Signify’s Threat Matrix team as part of a year-long analysis of online racist targeting of professional footballers..

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Jonathan Hirshler Jonathan Hirshler

Global Sport versus Online Abuse

FIFA’s report exploring the issues around Online Abuse is one of many Signify have produced for world governing bodies and sports organisations. What can sports clubs learn and what action can they take? This article looks at the issues highlighted by these studies and the actions Signify’s work is facilitating across world sport.

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Jonathan Hirshler Jonathan Hirshler

Decoding online abuse in basketball and football

FIFPRO, NBPA and WNBPA have teamed up with Signify to publish a unique study covering online abuse targeting stars of world football and basketball. This first-of-its-kind study reveals the disturbing levels of online abuse targeting the stars of global football and basketball. The study covers 160 players across 15 leagues in the world’s two most popular team sports.

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Jonathan Hirshler Jonathan Hirshler

Threat Matrix selected by Arsenal FC

English Premier League club Arsenal FC have selected Threat Matrix, Signify’s Proactive Monitoring service to support the club’s work in protecting players, officials and fans of the club from online hate and discriminatory abuse.

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Jonathan Hirshler Jonathan Hirshler

Signify + Stats Perform

Signify have partnered with global leaders in Sports data - Stats Perform to scale access to Threat Matrix, Signify’s proprietary service that detects and evidences online abuse on social media.

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Jonathan Hirshler Jonathan Hirshler

Real Action against Online Abuse

Following the disgraceful online abuse sent to England’s Marcus Rashford, Jadon Sancho and Bukayo Saka after the Euro 2020 Final, Signify CEO, Jonathan Hirshler and Quest Director, Sir Mark Rowley appeared on CNN’s Connect the World and BBC Radio 4’s PM programme to talk about what can be done to improve the situation.

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Joe Harrod Joe Harrod

How Team GB survived pandemic

Ahead of the Olympic games in Tokyo, we look at which sports have managed to spike and maintain public interest during the year-long delay to the games in Japan.

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Jonathan Hirshler Jonathan Hirshler

A proactive response to online abuse

Signify have developed a powerful AI-driven response to online abuse - Threat Matrix. We explore the capabilities, why they’ve been developed and what we hope to achieve in the long-term.

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Joe Harrod Joe Harrod

Trumpland pt 4: Life After Trump

President Trump’s Alt-Right media base drove over a billion social media interactions during the second half of 2020 and had a huge influence on public opinion and mainstream media. In the final part of our Trumpland series, we analyse these and look at the legacy they have left for US politics.

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Joe Harrod Joe Harrod

Polling is dead. Do something different.

Polling has become counter-productive for political campaigns. It is slow, inaccurate and distracting. There are better ways to read, anticipate and meet the needs of voters. We explore the future of polling and the alternatives now available.

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Joe Harrod Joe Harrod

Trumpland pt 3: The Fallout

In the week following election day, the fifteen ‘alternative news’ websites Signify monitored racked up more than 27 million social media reactions with a key focus on the issue of electoral fraud.

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Joe Harrod Joe Harrod

Trumpland pt 2: Election Day

As the results come in, the Signify team took a look back over four months of coverage by the 15 Trump supporting websites identified as the leading amplifiers of Trump campaign content.

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Joe Harrod Joe Harrod

Trumpland pt 1

A small number of right-wing news sites in the US have seen their misleading content shared online more than 800 million times. We look at the biggest right-wing disinformation sites and what stories they are carrying in the run up to the US election.

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Jonathan Hirshler Jonathan Hirshler

PFA Report into online abuse in football

Signify have launched an important new pilot study into online abuse commissioned by the PFA charity and supported by Kick it Out. The report analyses targeted abuse sent across the 6-week Project Restart period when the Premier League returned to complete the 19/20 season behind closed doors.

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Jonathan Sebire Jonathan Sebire

US Election: Voter suppression

Ahead of the 2020 US Election, Channel 4 has released evidence that the Trump campaign target 3.5m Black Americans with a “deterrence” campaign designed to suppress voting. In 2018, Signify identified similar tactics…

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