Build online groups to find out what people really care about.
· Removes inherent bias
· Completely custom built
· Derives key topics and influencers
· Profiles and segments consumers
· Provides real-time data
Improve the relevance of your content and campaigns, and see it work in real time.
Cut through the news cycle to find the stories that matter.
· Machine learning Signify tech
· Analyses thousands of links
· Extracts key topics and authors
· Pinpoints the issues that matter
· Builds resonant, relevant responses
Understand the underlying issues and ideas that make a story matter.
Signify Digital Insight
Start with real needs and behaviours to build effective online comms.
· Captures Social + Dark Social
· Includes search + sharing
· Compares public vs private profile
· Benchmarking and competitor analysis
· Includes recommendations and test plan
Understand what people need from you and how to communicate effectively.
The power of machine learning with the nuance of focus groups.
· Seeded from Signify Digital Insight
· Dual track methodology
· Two rounds of online research
· Focus groups refine and redirect
· Includes full report and video
Plan and create based on a precise understanding of both your core audience and your future target markets.
About SIGNIFY products
ALL PRODUCTS AND SERVICES AND THE STORAGE AND PROCESSING SYSTEMS THAT SIGNIFY USES TO SUPPORT THEM ARE COMPLIANT WITH THE HIGHEST STANDARDS OF DATA PRIVACY AND DATA SECURITY, INCLUDING GDPR. SIGNIFY IS AN ETHICAL DATA SCIENCE COMPANY. [READ OUR FIVE RULES]
All Signify products and services are subject to a cycle of continuous innovation and evaluation. Our projects always start with a workshop to get the benefit of your experience and what you know about your target audience.
Prices are dependent on scope, and we do offer a concessionary rate for charities.