ABOUT OUR WORK
Signify is a purpose-driven organisation.
Our goal is to show the value of ethical, transparent research based on large data sets – helping clients and partners to unlock the things that really matter, and to build relevant and helpful campaigns.
Machine learning and data analytics are having a huge impact on healthcare, education and business – to have the same impact on the way we understand and talk to each other, we need to earn trust.
Five rules for Ethical Data Science
1. Be transparent about methodology
2. Respect and protect privacy
3. Promote the truth
4. Don't distort results
5. Be respectful
Our 'News' app knows what stories actually matter
+ RADAR AUDIENCES
Our 'People' app unlocks key issues and core values
+ SIGNIFY DIGITAL INSIGHT
Applying machine learning to massive public data sets
+ SOCIAL INTELLIGENCE
Combining AI insight tools with focus groups
+ CAMPAIGN SUPPORT
Live insights, media and communication planning
Partner with Signify
Signify work with a number of other agencies in politics, media, brand and corporate communications.
Each partnership is built on the development of shared revenue models and innovative proprietary technology.
In addition to our work with brands and media partners, Signify conduct forensic research on behalf of clients who are fighting the subversion of democracy and the spread of fake news. Our team are experts in online protection and detection.