ABOUT OUR WORK
Signify is a purpose-driven organisation.
Our goal is to show the value of ethical, transparent research based on large data sets – helping clients and partners to unlock the things that really matter, and to build relevant and helpful campaigns.
Machine learning and data analytics are having a huge impact on healthcare, education and business – to have the same impact on the way we understand and talk to each other, we need to earn trust.
WHO WE’VE WORKED WITH
Five rules for Ethical Data Science
1. Be transparent about methodology
2. Respect and protect privacy
3. Promote understanding
4. Don't distort results
5. Be respectful
Our 'News' app knows what stories actually matter
+ RADAR AUDIENCES
Our 'People' app unlocks key issues and core values
+ ETHICAL DATA WORKSHOPS
Create a framework for responsible innovation
Keep track of live issues and important stories
+ SOCIAL INTELLIGENCE
Combining AI insight tools with quant and qual
Partner with Signify
Signify work with a number of other agencies in politics, media, brand and corporate communications.
Each partnership is built on the development of shared revenue models and innovative proprietary technology.
In addition to our work with brands and media partners, Signify conduct forensic research on behalf of organisations and government departments who are fighting the subversion of democracy and the spread of fake news. Our team are experts in online protection and detection. We have worked in Asia, Africa, the USA and Europe.