Ahead of Donald Trump’s recent visit to the UK, we were approached by a client with an interest in understanding what was motivating people to protest against his visit. Specifically, they wanted to know which of the various aspects of Trump’s governing style are most offensive to those UK voters who are not fans of Donald Trump. There are a number of factors in play including perceptions of misogyny, racism, homophobia, climate change denial, corruption, collusion, fiscal incompetence and diplomatic ineptitude.
What do you do when you are standing on a packed commuter train and you feel yourself about to burst into tears?
Podcasts have been around since the dawn of the internet but have gripped the public imagination in the past couple of years. Signify are proud to have been involved in the first major piece of research into what podcasts mean to UK audiences. Our partners Hook Research have produced a definitive study based on the Social Intelligence methodology, which combines a couple of rounds of AI-driven online research (conducted by Signify) with the depth and nuance of Face-to-Face research and Digital Panels.
This morning, our Chief Operating Officer Joe Harrod appeared on Radio 4's Today Programme talking to Business Editor Dominic O'Connell. We were asked onto the show to respond to Cambridge Analytica closing and filing for bankruptcy, and discuss the implications for other firms that specialise in data science.
As you would expect, we view this as a very positive moment for data science and a chance to talk about the value of respect and transparency.
Here's the audio clip:
At Signify, our core value is to tell the truth. A lot of people have asked us what being an ethical data science company actually means, so we thought we would share five rules we use to keep us honest.
Opening at a prime Soho location on Black Friday, the Choose Love pop up shop offered a thoughtful twist on the usual pre-Christmas shopping spree. At the store, you could spend as much as you wanted (up to £500) but you would leave with nothing. All the gifts shoppers bought were donated to refugees in camps across Europe. The store was stocked with practical items like tents, space blankets, warm clothes, boots and food. By offering a positive, practical way to engage with the plight of thousands of refugees, Choose Love sparked massive interest among shoppers, celebrity supporters who took shifts at the shop and journalists looking for a twist to the usual Christmas commerce stories.