fake news

"The person who wins by lying will govern by lying"

Brazilians are the second most active users of social media in the world, and there area already several organisations on both left and right who have made it their business to increase polarisation and spread fake news. There is some hope for candidates who are consistent and clear whenever they speak and who stand up for ordinary people - having a mission and sticking to that mission will make it harder for people to attack them, although it will not stop those attacks.