data ethics

From the many, not the few: on microtargeting

An increasingly prominent aspect of life online is a practise that has been christened by Harvard business theorist Shoshana Zuboff as ‘surveillance capitalism’. This involves the extraction of behavioural data about individuals with the intention of targeting those individuals in ways that can be manipulative.

 

As we’ve seen with incidents like the Cambridge Analytica scandal earlier this year, this has also spilled over directly in to politics – though it might be said that all such interactions ought to be considered seriously as novel political phenomena.

In defence of Data Science, a reaction to Cambridge Analytica.

In defence of Data Science, a reaction to Cambridge Analytica.

Signify was founded a year ago as a reaction to the direction we perceived #datascience to be heading. We're working hard to try and change the way business and politics think of and engage with data. There is a choice to be made...