politics

Signify featured in The Guardian's mid term coverage

From the US Guardian’s live coverage of the mid-terms; “This is a fear election. Fear around immigration and security versus fear about health care coverage, according to analysis by Signify, an ethical data science company. And of the two, health care seems to be the winning issue despite Donald Trump’s dire warnings of a caravan heading towards the US-Mexico border.”

Mid-terms pt I: Will healthcare deliver a blue wave?

Trump’s divisive rhetoric and a comparatively disciplined issues-driven campaign from the Democrats have presented voters with a stark choice in tomorrow’s mid-terms: turn out to vote because you fear a tidal wave of immigration and criminality, or go to the polls because you fear losing your access to affordable health care. Analysis conducted by Signify indicates that healthcare is more important to voters than any other issue and may swing results all over the country.

In defence of Data Science, a reaction to Cambridge Analytica.

In defence of Data Science, a reaction to Cambridge Analytica.

Signify was founded a year ago as a reaction to the direction we perceived #datascience to be heading. We're working hard to try and change the way business and politics think of and engage with data. There is a choice to be made...